CBS NEWS

TV Image

BRAND IMAGE SPOT

THE ASK

As the world reeled from the onset of COVID 19, CBS News wanted viewers to know that they shared both their challenges and their resolve.

THE SOLUTION

Using deeply relatable still imagery of CBS News team members in the field and at home woven together with elegant branded design, we show a brand committed to its mission: to seek the truth, no matter the circumstances.

GALLERY

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