Empowerment Grants - Cam Kirk Studios
As part of PayPal’s $530 million commitment to supporting minority-owned businesses, they provided Empowerment Grants to local businesses impacted by the pandemic. Viewpoint was tasked with producing pieces that showcased certain recipients, in a manner that reflected the spirit of the business and the surrounding community.
Our team coordinated with local film crews to produce Covid-safe shoots that captured the entrepreneurs in their element. Each edit delivered a dynamic profile of the business that subtly wove in how PayPal’s support helped them get through the pandemic and thrive.
Matt mullen's empasta Cheeze, greensboro, nc
Jeanette bolden-pickens' 27th street bakery, los angeles, CA
- The publishing of the Empowerment Grant video on Empasta led to a major spike in sales for the business. The pea milk-based “cheeze” comes in spicy and regular varieties and our crew was incredibly impressed by the flavor.