Motional Product reveal launch
The Challenge
Motional, the newest name in autonomous cars, needed dynamic content for the launch announcement of their latest product. The videos needed to make media and potential customers sit up and take notice.
The Solution
Working closely with the creative team at LEWIS PR, we produced a stirring anthem video for the new Hyundai-Aptiv joint venture. It showcased Motional's mission and revealed its new branding for the very first time. Following strict COVID production protocols, our crew shot the vehicle at its secret location in Boston. Footage from the shoot was incorporated into the video, media b-roll packages, and on Motional's new website
On set
Social Content: Motional spot
Fun Fact
- Roughly 33 million autonomous vehicles are forecasted to be on be on the road by 2040.
- This was one of our first COVID-19 pandemic live-action shoots.
