INVESTIGATION DISCOVERY • BRAND

TV BRAND CAMPAIGN

BRAND IMAGE

An aerial view of a person swimming in the water near a sailboat.

THE ASK

Investigation Discovery came to Viewpoint seeking a brand campaign establishing its place as America’s #1 true crime network.

THE SOLUTION

“Something no one has ever seen before!” Carrie Sullivan, Creative Director

This award-winning image campaign gave audiences a new perspective that literally ripped the roof off viewer expectations. Using an overhead POV throughout the entire spot and continuous camera motion, we linked together diverse crime tableaus that capture the spirit and range of the network.

REVENGE

BEDROOM

A woman is laying on a bed in a dark room, capturing the essence of an Investigation Discovery scene.

CLUB

A group of people are standing in a dark room, eagerly awaiting the start of an Investigation Discovery marathon.

BEHIND THE SCENES

A man is conducting an Investigation Discovery using a camera in the back of a jeep.

GALLERY

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