Brand Image Campaign

The Challenge

Create a brand campaign establishing ID as America’s #1 true crime network in the eyes of viewers and the entertainment community.

 

The Solution

Using a continuous and all-seeing overhead perspective, we give viewers something they haven’t experienced before, and signal that ID is the only place for better access to and fresh perspectives on the mysteries they love.

The three-day shoot included two days in studio and two days of drone cinematography, yielding elements for :60, :30, and :15 second content, a series of powerful network ‘idents,’ and short content that was distributed on ID’s social platforms.

"REVENGE" - SOCIAL

"CLUB" - SOCIAL

BEHIND THE SHOT

"BEDROOM" - SOCIAL

BEHIND THE SCENES

"REVENGE" - SOCIAL

"CLUB" - SOCIAL

"BEDROOM" - SOCIAL

BEHIND THE SHOT

BEHIND THE SCENES

Fun Facts

  • 7 scenes were shot over the course of two days at a sound stage in Boston.
  • The chilling version of the 80’s song “Somebody’s Watching Me” by Rockwell, redone by Hidden Citizens, has over 72 million views on YouTube.
  • Five Viewpoint employees served as talent within the spot.
  • Each scene incorporates an ID brand theme: obsession, revenge, passion/love, struggle/murder, detective work/evidence
  • Only one drone was murdered in the making of this spot.

 

-

  • Should be Empty: