Q3 Direct Response

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The Challenge

To create buzz in an increasingly crowded marketplace, HBO asked us to create a launch video introducing ‘HBO Now’, the network’s streaming service.

 

The Solution

Seamlessly interweaving premium programming with graphics designed to alert viewers that HBO is now available as a streaming service, we leveraged the brand’s biggest shows and talent to grab viewer attention. Core messaging touted access to every episode of HBO’s amazing series, as well as early access to top Hollywood movies.

DESIGN EXPLORATION