Reebok - ZJET Print With MMA Lightweight Champion Anthony Pettis
Reebok came to us to develop a print campaign launching their new Fall/Winter ZJet and ZQuick running shoes. The featured athlete is none other than MMA Lightweight Champ Anthony “Showtime” Pettis!
The new ZJet is all about fast bursts and forward propulsion. And Anthony brought big time zip! We shot him in downtown Boston using a real-world tunnel environment to reinforce the idea of forward motion. Photographer, Todd Dionne captured the vibe perfectly, and also worked with us to showcase Reebok’s other running shoe, the ZQuick, Here, the emphasis became all about quick cuts and rapid changes in direction. Turns out Anthony does that pretty well, too.