| Discovery Logo Mark and Identity Package Viewpoint Creative is thrilled that Discovery put their trust in us to develop the new mark for one of the world's great brands and preeminent television networks. The challenge was to preserve the globe that is so integral to the brand yet find a way to contemporize it and make it even more connected to the name Discovery. We also developed Discovery Channel's new identity package. The goal here was to create a deeply immersive experience for viewers, one that is bold unfiltered and fun. Minimalist design allows bold type and footage to explode giving viewers the chance to connect dive in and explore. |
