ESPN - Wooden Award Co-Brand

The Fast Break

The Ask

Wendy’s and ESPN wanted a game plan that would drive basketball fans and burger enthusiasts alike to vote for the Wooden Award online.

The Solve

With an assist from college basketball analyst Jay Bilas, we wrote, produced and designed a co-branded spot that scored comedic points for the network and was a slam-dunk for the QSR chain.

Boards

  • Client - ESPN

Fun Facts:

    1. The lunch room is actually in the basement of the Brooklyn Museum, a venue that has been used in multiple feature films and TV shows. But we were the first to shoot in their staff cafeteria.

  1. We went through two dozen beef patties, despite the fact that most burgers only had one bite taken out of them.

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