HBO - Vice News Tonight
This is Not the
HBO came looking for a launch spot and continuity strategy for TV’s newest and most provocative daily news show: Vice News Tonight. The show would break the traditional TV news paradigm and the advertising needed to do the same.
We threw traditional news elements out the window: no hand-holding, no talking heads, and no filters. With disruptive intent, the promotion bombards viewers with multiple auditory messages, letting them walk away with their own interpretation of the news. The experience is immersive. The tone is raw. And the design is essential, reflecting the core Vice brand. This isn’t just new… it’s news.
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VICE started as a free monthly punk magazine in Montreal in 1994.