Cisneros - Ve Plus Rebrand
Ve Plus Rebrand
Cisneros came to us looking to take their Venevision+Plus logo and brand identity in a whole new direction. They wanted their new look to more accurately reflect their current, young and vibrant audiences in Latin America.
We developed a brand look made up of 'gooey candy-like' elements and subtle patterns. We evolved the original brand colors to give them extra ‘pop,’ and delivered a finished look that’s as sleek and lively as Ve Plus’s audience.
Cisneros' new brand look was inspired by Katie Perry’s “California Girls” music video.
The logo we created was first rendered in 3D, then flattened into a 2D version. Usually it's the other way around!