Cisneros - Ve Plus Rebrand
Ve Plus Rebrand
Cisneros came to us looking to take their Venevision+Plus logo and brand identity in a whole new direction. They wanted their new look to more accurately reflect their current, young and vibrant audiences in Latin America.
We developed a brand look made up of 'gooey candy-like' elements and subtle patterns. We evolved the original brand colors to give them extra ‘pop,’ and delivered a finished look that’s as sleek and lively as Ve Plus’s audience.
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Cisneros' new brand look was inspired by Katie Perry’s “California Girls” music video.
The logo we created was first rendered in 3D, then flattened into a 2D version. Usually it's the other way around!