Animal Planet - Super Cute Yule Log Program Block

Sledding Puppies,
Merry Kittens, and the Gift of Goats

The Ask

Driven to create something new for the holidays after years of success with Puppy Bowl, Animal Planet approached us to assist them create their first ever Super Cute Yule Log. We were tasked with creating a 48-minute long program capturing the effortless cuteness of as many baby animals as we could get out hands on… all in three weeks.

The Solve

In preparation for the shoot, we recruited dozens of baby animals from a variety of sources in the New England area. Our team designed three simple, yet authentic sets in our in-house studio, inspired by classic holiday environments including a winter wonderland, a new year’s party, and a cozy living room. Two cameras ensured every unpredictable moment was documented, and they were positioned at “puppy level” (ground level) to capture every pounce, flop, and sniff of our stars. Super Cute Yule Log was released one week before Christmas on Animal Planet Go, and made its TV debut on Christmas day.

Behind the Scenes

Press

Read about it in Promax Daily Brief.

  • Client - Animal Planet

Fun Facts

To maintain a stainless environment, hundreds of pee pads were set up for animal staging around the office, and one lucky PA was tasked with clean-up.

Two private offices and our office den were converted into makeshift kennels for the day.

We originally planned to have three teacup piglets in the shoot, but they weren't born in time!

Our original cast of kittens cancelled at the last minute, so our Operations Manager had to scramble to book another litter while the shoot was underway. It was a great success!


Client Quote:


I’m just so impressed with the work that [Viewpoint] has done and continues to do for us. Personally, I’ve just been blown away and it makes me excited about whatever we may do together next. Thank you for being such a great partner and I’m looking forward to hearing more about next year’s yule log already… Jamie Dugger
Vice President, Discovery Communications

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