HGTV - Re-Design And Brand Identity
Mark Your World
HGTV asked us to refresh their network look in a way that reflected how today’s consumers use social media to inform their home design and purchase decisions.
Everyday people are on their digital devices pinning favorites and dog-earing possibilities. Our design strategy takes this ‘tagging’ theme and turns it into a central branding motif, bringing consumers on a journey filled with HGTV inspiration and ideas. The full identity package includes a robust toolkit and a garage-full of shoot-based elements featuring HGTV’s awesome network talent.
Style Guide Sample Pages
Behind The Scenes
The final toolkit contained 93 deliverables.
Viewpoint provided us with all the necessary tools to do the job on a daily basis. Todd Troop
CREATIVE DIRECTOR, DESIGN HGTV
It looks amazing on air... Jennifer Leitman
VP, Marketing & Creative HGTV