Symmons - Online Content
Symmons Industries has been one of the leading manufacturers in commercial and residential plumbing products since 1939. They came to us wanting to position their company in a different way, so that consumers would not only recognize them for their products, but for their style and innovation as well. The challenge: How do we communicate Symmons as the smarter choice for product, style, and ingenuity?
We created a series of 7 short web videos highlighting some of the Symmons' staff to demonstrate the company's passion and attention to detail. Each video features a single team member speaking to a topic or question designed to get them talking about a specific Symmons advantage or innovation. The videos are also supported with simple graphic copy throughout to add key information, while simultaneously adding a touch of personality and humor. These videos have since received over 20k video views on the Symmons official Facebook page.