HBO - Network Redesign and Brand Identity
HBO was looking for more than pretty pictures for their brand identity. They wanted a strategically designed and structured network interface. This new network redesign would engage viewers between shows, provide easy navigation to upcoming programming, and foster effortless cross-platform flow.
This premium brand experience was designed and executed to allow HBO’s sterling content to come forward unencumbered by heavy or unnecessary graphic elements. We redefined “breaks” as “bridges”, thinking of each element as micro-content that would engage as well as inform consumers. We also developed new navigational elements, driving consumers to HBO GO, HBO On Demand and hbo.com, empowering them to experience the entire universe of HBO on their own terms.
Style Guide Sample Pages
Over 146 custom and customizable elements were created for the family of nine HBO networks.
...thanks for always making us look so good. We get our sense of style from you (but let's keep that our little secret)." Chris Spencer
EVP, HBO CREATIVE SERVICES