Fasetto - Link Product Overview
Introducing Link by Fasetto
Fasetto was set to launch its flagship product, Link, at the Consumer Electronics Show in Las Vegas. With so much competition at the show, Fasetto needed a way for its booth to not only provide information about the product, but capture the attention of distracted attendees. Given the crowded, noisy atmosphere of CES, the video needed to be powerful and engaging, without relying on music or dialogue.
We demonstrated the product’s diverse capabilities with a family using LINK for a range of activities. As they set out on their separate paths for the day, we follow each family member in a three-screen experience uniquely tailored to Fasetto’s CES booth setup. We see how Link allows them to store their data instantly and securely, and lets them easily share their experiences when they come back together at the end of the day.
Behind The Scenes
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Our marketing director got to uphold the British villain stereotype in the 'ice hockey' video by knocking the phone out of our Dad's hand.
The girls' hockey team weren't the only ones with some serious on-ice talent! Our cameraman was able to get the up-close action shots by strapping on his own skates and shooting with a hand rig.
They did a great job. It's just that simple. We gave them a really large challenge – create an approachable story around a tech product that the market doesn’t know about yet. Make a splash. It’s only the beginning for Fasetto. 2016 and 2017 will be huge years for us in terms of sales and internal growth. Viewpoint Creative will have their work cut out for them. They have shown that they can clearly handle the little jobs just as effectively as the larger jobs. Coy Christmas
Co-founder and CEO
Viewpoint’s team was a pleasure to work with. Great communication, big ideas, and near perfect execution. A vendor you’d just as easily grab a beer with as you’d call for help is hard to find. Luckily for us, we started a great relationship with Viewpoint Creative that we hope to continue well into the future. Melissa Kohne