Discovery - KRAFT FOODS Co-Brand Campaign

Kraft Just Crack An Egg

The Ask

Discovery came to Viewpoint looking to create two :30 second co-branded spots featuring TLC, Discovery and Kraft Foods’ new breakfast solution, Just Crack An Egg. The animated videos would highlight the spirit of inspiration, innovation and creativity that are central to each brand.

The Solve

We worked closely with our clients to develop entertaining, animated stories customized to each network. For the Discovery-Kraft partnership, it was all about showing how both brands have the power to transport viewers and consumers from the ordinary to the extraordinary. And for TLC, we made a direct correlation between reimagining your breakfast and reimagining your home.

The illustration style is contemporary and warm. The stories are relatable, inspirational and gently humorous.

TLC Trading Spaces

Style Frames

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  • Client - Discovery

Fun Fact:

No actual eggs were harmed in the production of this spot.


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