HBO - HBO GO Brand Awareness

The World of HBO GO

The Ask

How do you demonstrate the power of HBO GO to deliver every episode of every season of every show on any device?

The Solve

Immerse them in it... like, literally! This awareness spot, directed by Noah Conopask, makes the immersion a reality… with some wild pyrotechnics, 40 mph wind and 30 gallons of water thrown in for good measure.

Boards

  • Client - HBO

Winner

TWO PROMAXBDA GOLD AWARDS


Fun Fact:

The "fire stream" came from a Coney Island-fire breathing woman, who happened to live in the neighborhood of where we were shooting - no seriously!


Client Quote:


Viewpoint has done a fantastic job with the HBO GO campaigns and continue to deliver time after time. World of HBO is just one of many examples. Robert Friday
VP/CREATIVE DIRECTOR HBO/CINEMAX

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