Saltwoods - Great Craftsmanship

The Power Of Storytelling

Video content possibilities for durable goods are endless. From product videos, testimonials, to story-driven content. Each serves a distinct purpose, but combined, they all push brand values, build brand awareness and sell products. Video content isn’t all about showing off great products, it’s also about storytelling and building a human connection to your brand and product values.

Saltwoods – “Great Craftsmanship” tells the story of a local woodworker, his process and core practice values. The piece features Dan's workshop and the tools he uses to build his products, but in a very natural way without the ‘sales’ hype. The goal was to capture an authentic story while connecting the key brand values of Saltwoods back to the tool brands; precision, quality and craftsmanship! So why would any durable good brand need product videos, testimonials and story-driven content? Video is one of the biggest influencers of consumer purchasing.


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