Equity Office - 100 Summer Street

Equity Office Boston's 100 Summer Street Property

The Ask

Equity Office Boston approached us with a big goal: Build awareness of their 100 Summer Street property through digital content marketing. To lease up their Class A commercial office space in downtown Boston, we developed a campaign based around the idea that leasing at 100 Summer Street is 100% Smarter than the competition in the Seaport district.

The Solve

We developed and delivered 100 Summer Street’s new branding via a series of 13 online videos, social content, display ads, print ads, info-graphics and a dedicated property landing page to highlight and raise awareness of the key selling propositions of the property.

Video Content

Social Media Content

Print and Display Banners

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  • Client - Equity Office

Fun Facts:

The 100 Summer Street building is 32 stories, 450 feet tall, and over 1 million square feet!

We were lucky to be given access to the roof of the building to shoot some of downtown Boston, which was pretty awesome, except for the fact that it was a very windy day and one of our team members is afraid of heights!


Client Quote:


"Viewpoint Creative understood our strategy from the start and truly delivered a top-notch content campaign for our company. They are responsive, forward-thinking and passionate individuals, which really shows in the quality of work they create." Matt George
Vice President, Leasing
Equity Office Boston

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