posted on 13th August 2018
by Emily Brennan
in Inside Viewpoint
This week, we had the chance to talk with our newest Creative Director, Mike, about his design experience, childhood stories, and much more!
Describe your job here at Viewpoint!
My job at Viewpoint? Well, the way I see it, is to get out of the way. The talent here is pretty amazing, and they’re capable of more than they know. For me, a Creative Director’s job is not to give the answers, but to guide others to finding them. To keep the team on target. To push the creative when needed. And to see the things that may have been missed. The one thing that I ask of anyone who touches a project (from creative to production to editing, all the way down the line) is that they make it better. And that goes for me too. If I’m suggesting something that doesn’t make the concept stronger, please call me on it.
What initially attracted you to the world of design?
I love Science and Art. To me design is the culmination of these two things. Where the sum is greater than the parts. I grew up in my dad’s garage. He restores antique cars and custom builds hot rods for a living. Really high-end work, cars often take years to complete. Everything he builds is not only mechanically amazing, but a true work of art that connects with people and garners emotion. To see how those cars made people feel was pretty special. From the driver, to the passenger, to the person driving by with a big thumbs up, to the wide-eyed kid with a grin on the side of the street. My dad was just doing what he loved, but he was truly connecting with people in ways he didn’t even realize. That to me, is great design.
Name a television show or movie you could watch over and over without getting tired of it?
Guilty pleaser. Don’t judge me: Varsity Blues
What’s your favorite font?
Say what you will, fontees, but if I could only ever use one font from here on out, it would be Helvetica.
Do you have any advice for people who want to become a designer?
Have thick skin. If you can’t take criticism, you’re not going to make it.
Describe your handwriting.
Shitty. When I was in the 3rd grade my handwriting was so bad my teacher made me walk it down the hall and show it to a 1st grade teacher. First of all; what kind of teacher would do that to a kid. And Secondly; WHAT KIND OF TEACHER WOULD DO THAT TO A KID!
If you could only eat one type of food for the rest of your life, what would you pick?
What’s your favorite thing to do after a long day of work?
See my kids.
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