Travel Channel - Bizarre Foods America
Travel Channel wanted to prove they were hungry enough to take a bite out of a certain Monday Night sporting event with their own hit show, Bizarre Foods America. The question was how.
We huddled up and executed a game plan with host Andrew Zimmern playing the role of a football hero, complete with cheerleaders, bright lights, and a unique piece of pigskin under his arm. The concept and look scored early and often, winning attention on air, online and in print.