HBO - DirecTV Direct Response
Content Your Way
HBO came to us looking for a direct response piece leveraging the quality and volume of HBO and Cinemax’s original series and theatrical movies available with DirecTV. It was more than a content story; it was an opportunity to inform viewers about the freedom they have to watch outstanding programming on their terms. To achieve our goal, we shot viewers engaging with the content on TV and mobile devices, then demonstrated how their favorite shows and movies move effortlessly along with them throughout their day.
The spot was filmed in a variety of locations at The Revere hotel in Boston.
The night scene with the woman at the rail makes it seem as if she is alone. In fact, we shot in The Revere rooftop bar where a crowd of happy patrons surrounded us.