CNN - Crossfire Launch Campaign
The Most Colorful Gray Area On TV
Crossfire is the first and most storied political talk show of all time. It literally started a genre. So how do you create a targeted, multi-platform launch campaign to re-introduce the show to a new generation of viewers?
We developed a campaign called “The most colorful gray area on TV.” It leverages the show’s unapologetic reputation for sharp debate while demonstrating how smart, passionate personalities can represent diverse ideological points of view without getting hysterical. (Crazy, we know.) Our marketing evolved into multiple television spots as well as radio. We also partnered with Canyon Design who utilized the campaign theme to ripple out outstanding print, out-of-home and interactive.