A+E - Critics' Choice Awards 2016

Let The Competition Begin

The Ask

After establishing a new franchise look for the 20th annual Critic’s Choice Awards, A&E asked us back again this year to raise the bar. It needed all the sophistication, energy, glamour and gloss we built into last year’s brand… only more so.

The Solve

We evolved the graphic design, crafting an organic style with lots of depth. Still photography was added to give each award category its own custom look. Finally, we found new ways to leverage the brand’s signature star motif with clever animations, brimming with energy.

Throughout the process we worked closely with the awesome team at A&E as well as with show producers, Bob Bain Productions, to create all new show graphics, Red Carpet Live! graphics, environmental graphics, and an easy-to-use promotional toolkit – everything required to celebrate one of Hollywood’s biggest nights in style.

Design Exploration

Style Guide

Design Frames

Environmental Designs

Rami Malek (top) and Kristen Schaal (bottom)

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Fun Facts

The Critics' Choice Movie Awards are the most accurate predictor of the Academy Award nominations.

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