Amazon - Coming Soon Sizzle
We teamed up with Amazon Studios to showcase their new and returning series of 2018. The campaign needed to feature a portfolio of programming ranging from scripted comedies like “Jean Claude Van Johnson,” starring Jean Claude Van Damme, to reality-based hits like “The Grand Tour - Season 2” – all while emphasizing core aspects of the Amazon brand.
Using simple copy that speaks to the disruptive yet welcoming nature of the Amazon experience and sound bites that reinforced our theme, we layered in a great song by Ruelle (“You Gotta Love It”) and some eye-catching graphics. Then we sat back and let the programming do the work.
Approximately 25 million subscribers tune into Amazon Video
Amazon Video was originally called “Amazon Unbox”