WE - Co-Branded Franchise With Coppertone & Honey Maid
Formula For Fun
Great co-branding means your brand plus their brand equals more than the sum of the parts. WEtv was looking for exactly that kind of result with summertime campaigns featuring their partners, Coppertone and Honey Maid.
We developed a series of whimsical graphic equations that literally show how the “Power of WE” plus great products like Coppertone Clearly Sheer Sunscreen and Honey Maid graham crackers add up to summertime fun. It’s a winning formula that can make almost any brand look pretty darn smart.
Coppertone Design Frames
Honey Maid Design Frames
No mathematicians were consulted in the making of these spots.
For the most accurate flip flop sound effects, a Foley session was recorded with the Designer’s Flip Flops.