CBS News - CBSN Awareness Campaign

News Now

The Ask

CBS News wanted to raise awareness for their free live-streaming news platform with an illustrative video that appeals to a younger, more tech-savvy target. The spot needed to show that the app is completely free, hosts the most current news updates, and can be used on any platform.

The Solve

We created an infographic-inspired piece that plays off the look and feel of a contemporary UI design. The animation pairs light, flat graphics with seamless transitions in order to create a dynamic and approachable look that will appeal to an app-friendly audience.

Design Stills

  • Client - CBS News

Fun Fact

CBSN is the first-ever live anchored 24-hour streaming news network that is exclusively online and on smart devices.

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