CBS News - CBSN Awareness Campaign
CBS News wanted to raise awareness for their free live-streaming news platform with an illustrative video that appeals to a younger, more tech-savvy target. The spot needed to show that the app is completely free, hosts the most current news updates, and can be used on any platform.
We created an infographic-inspired piece that plays off the look and feel of a contemporary UI design. The animation pairs light, flat graphics with seamless transitions in order to create a dynamic and approachable look that will appeal to an app-friendly audience.
CBSN is the first-ever live anchored 24-hour streaming news network that is exclusively online and on smart devices.