Investigation Discovery - Casey Anthony
We worked with Investigation Discovery’s awesome marketing team to develop an on-air campaign promoting their three-part series featuring one of the most controversial cases of our time. Our task: to remind viewers of the outrage they felt when the case was new, and promise them all new revelations to come.
The premiere telecast of Casey Anthony: An American Murder Mystery drew 2.9 million viewers in Live + same day ratings for Investigation Discovery, making it the best telecast premiere and best series debut in network history.
Opening Title Exploration
With nearly 2.9M viewers tuning in (live + same day delivery), the world premiere on ID Channel on Sunday night was #1 in ad-supported cable for delivery of P2+, HH, P25-54, W25-54, M25-54, P18-49 and W18-49 in its timeslot. The debut is now ID’s best telecast and best series debut in network history.