Showtime - Showtime's Billions Season 3 Promo

Billions Season 3 Trailer

The Ask

Showtime approached us to create a trailer to promote the highly anticipated Season 3 of Billions. Billions follows two powerful New York figures, U.S. Attorney Chuck Rhoades (Paul Giamatti) and hedge fund king, Bobby "Axe" Axelrod (Damien Lewis) who use their power and influence to outsmart the other. The goal was to attract new viewers to the show without making them feel like they were already lost in the storyline, as well as giving current Billions fans a tease of the new and exciting storylines in the new season. Showtime also wanted to highlight more of the ensemble cast, show their growth, and shifting loyalties. The trailer was specifically created to show at TCA (Television Critics Association), but would also become a consumer facing first-look at the new season.

The Solve

Our team started by first creating the storyline foundation on paper, using sound bites from key characters in the series. We wanted the structure of the piece to be artful and mysterious, but in such a way that viewers unfamiliar with the show would be able to follow along and easily figure out the relationships between characters. Using a combination of finished show episodes and dailies, our editors focused on a fast, dramatic cut style and a music track that perfectly matched Billion’s intensity. The trailer was released to the public on January 6th and has since received over 660k views on the Billions official Facebook page.

Online Response:

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  • Client - Showtime

Fun Facts:

Our editors screened over 40 hours of show footage, inclusive of dailies, to find the perfect pieces to complete the story!

Billions pulled the largest audience for any tv pilot in the history of Showtime!


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