Microsoft - Cannes Tutorials
Microsoft Multi-Screen Magic
Microsoft came looking for a simple way to demonstrate a complex idea: A revolutionary multi-screen advertising technology that enables brands to tell their stories in ways that evolve contextually based on what a consumer is doing, what they’ve seen, where they are and what platform they are using.
The answer was to create videos following a literal time-line of a single consumer as they move through their day. As their situation changes, the ad experience they engage with changes, too. The result is a better brand story and a better consumer experience. …Everyone goes home happy.