Microsoft - Cannes Tutorials

Microsoft Multi-Screen Magic

The Ask

Microsoft came looking for a simple way to demonstrate a complex idea: A revolutionary multi-screen advertising technology that enables brands to tell their stories in ways that evolve contextually based on what a consumer is doing, what they’ve seen, where they are and what platform they are using.

The Solve

The answer was to create videos following a literal time-line of a single consumer as they move through their day. As their situation changes, the ad experience they engage with changes, too. The result is a better brand story and a better consumer experience. …Everyone goes home happy.

Concept Development

Boards

  • Client - Microsoft

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