HBO - Brand Reel
HBO Brand Reel
The objective here was to develop a video capturing the power of the HBO brand, past and present, designed in a way that would resonate with both internal and external audiences. For internal viewers, the video needed to remind team-members of the remarkable results their hard work has had, while inspiring them to greater heights in the future. For external audiences, the video is meant to help them see the vast impact HBO has had, not only on TV, but also upon the entire cultural landscape.