Travel Channel - Bizarre Foods America

Touchdown

The Ask

Travel Channel wanted to prove they were hungry enough to take a bite out of a certain Monday Night sporting event with their own hit show, Bizarre Foods America. The question was how.

The Solve

We huddled up and executed a game plan with host Andrew Zimmern playing the role of a football hero, complete with cheerleaders, bright lights, and a unique piece of pigskin under his arm. The concept and look scored early and often, winning attention on air, online and in print.

Style Frame

Uniform Design

Boards

Behind The Scenes

  • Client - Travel Channel

Fun Facts

    1. We used cheerleaders from the Minnesota Vikings of the NFL and Minnesota Timberwolves of the NBA in this spot.

    1. Even though footballs are sometimes called "Pigskins" a pig's skin has never been used for a football. In the early days of the sport, it was an inflated pig's bladder that was used as a ball.

  1. Not only was this creative used to promote BFA's season, it was also used when BFA host Andrew Zimmern appeared at the pre-Super Bowl festivities in NYC.

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