Cinemax - Banshee New Season Launch Tease
Smokin' Hot Drama
Here’s a great example of how we collaborate – Cinemax came to us with the copy “There is No Smoke Without Fire” and a vision of black smoke over a white background to tease the upcoming season of their original series, Banshee. Our job was to bring it to life, making it feel mesmerizing and mysterious.
We experimented with both live action smoke elements and particle effects before deciding to combine the two elements to create the perfect, sultry hybrid. The sinister tendrils of vapor snake and unfurl, revealing text and imagery – all set to a moody, deeply layered sound track.
Get started on your next project!
The tease was also executed in Spanish, for MAX Latino: No Hay Humo Sin Fuego!
Each piece of text and imagery was independently created using custom transitions to wisp on and off in the smokiest way possible.
The entire Viewpoint team was amazing to work with on this tease. They listened to our needs and were passionate through every step of the process- from ideation, to board creation, to graphics work, composition and sound design. It's one-stop shopping you can rely on! Alyson Bradshaw
SENIOR WRITER/PRODUCER HBO/CINEMAX